Aug
09
J. Jill’s ‘Welcome Everybody’ Campaign Assures Customers It’s Listening—and Changing
Posted in: UncategorizedJ. Jill’s latest campaign and brand initiative is not only a love letter to the women who shop there, it’s a case study in how to modernize while retaining the brand identity that built its loyal clientele. The Massachusetts-based women’s apparel retailer–one of several companies analysts listed on the brink of bankruptcy two years ago–launched…
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