Jun
21
'It's Working': HP Says Its Push for Diversity at Its Agencies Is Getting Results
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Last September, HP Chief Marketing Officer Antonio Lucio sent a memo to HP’s five advertising and marketing agency partners asking for a commitment “to radically improve the percentage of women and people of color in leadership roles” in their organizations. In April, it released an ad promising to fight bias among its hiring managers. Now, almost a year into the diversity push, Lucio tells Ad Age that HP is already seeing real results — both internally and from HP agencies Gyro, BBDO, Fred & Farid, FleishmanHillard, and Porter Novelli.
In a quick discussion at Cannes, Lucio reiterated his commitment to diversity and hinted at things to come.
Explain how it’s been going.
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