It's Time for Small Business to Embrace Big Data
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Ten years ago, if you asked the question, “What does a small business need to be successful in marketing itself?” you’d likely get answers such as direct mail, email, or search engine optimization. Five years ago, the answer to the same question would have been something along the lines of creating a successful online presence and using social media platforms.
See a common thread? As technology has evolved, every aspect of the way businesses operate has transformed to keep up. In today’s digital age, it’s now all about engaging your customers seamlessly across the buyer’s journey and delivering the right message, at the right time, via the right channel. Customer experience is expected to overtake price and product as the key brand differentiator in the very near future. With customers’ digital footprint available to us through myriad touchpoints online, data is the name of the game.
According to a 2016 study conducted by IDG, large enterprises have already embraced the rise of data and analytics, with 78% agreeing that data strategy, collection and analysis have the potential to completely change the way they conduct business.
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