Hasta La Creative!

Today’s business climate includes unprecedented corporate consolidation, global expansion and diversification of brand portfolios. Just as many agencies are integrating their services, the number of shops unbundling services is on the rise, too.

Additionally, with the increase in specialized discipline partners, agency relationships are becoming more transactional, driven by deliverables and less about the long-term relationship, making one wonder if the “agency-of-record” designation is a thing of the past. It’s important to consider too the impact of holding-company alliances, as growing multinational clients actively seek a consolidated offering that allows them maximum control, flexibility and cost savings.

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