Jun
30
It's the End of 'Marketing' As We Know It at Procter & Gamble
Posted in: UncategorizedThe end of marketing as we know it officially comes today at Procter & Gamble Co.
Well, at least the title. As of July 1, hundreds of marketing directors and associate marketing directors at the world’s biggest advertising spender will officially become brand directors and associate brand directors.
The move is part of the organization re-design P&G announced in February, in which the marketing organization becomes “Brand Management” with “single-point responsibility for the strategies, plans and results for the brands,” a P&G spokeswoman said in an e-mail.
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