It's 'Food, Not Boobs' in Carl's Jr. and Hardees' Brand Refresh
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Carl’s Jr. and Hardees have dropped the teeny-bikini “babes” from their advertising in favor of a food-focused approach.
A new film from 72andSunny and directed by Hungry Man’s Wayne McClammy tells the story of a company run amok at the hands of its poster child millennial CEO, the fictional Carl Hardee, Jr. (played by comedian Drew Tarver), who slouches in his office chair, gawking into VR headset along with his buddies, a shirtless dude in a hot tub and a young woman riding a mechanical bull. But the fun stops when faux founder Hardee Sr., played by Charles Esten (“Nashville,” “The Postman”) storms in to take back control.
Junior is forced to account for his past “mishaps” — like his “hot chick” advertising — depicted in a huge artwork on the wall featuring former ad star Charlotte McKinney with a pair of burgers hiding her naked bosom and an old spot playing on a TV screen starring Jessica Simpson in her Daisy Dukes.
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