Apr
10
It’s A New Day: Customer Experience (Cx) Makes or Breaks Your Brand Promise
Posted in: UncategorizedWhen a brand’s primary advertising claims fail to play out in real life, the result is more cognitive dissonance. In other words, it’s exactly what no one wants. In days gone by, a brand could make a questionable claim and more easily get away with it. In today’s information economy, there’s no getting away with […]
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