Feb
07
It’s a neverending story: a troubadour explains the spiral of change behind a brand story
Posted in: UncategorizedAt the end of National Storytelling Week, professional storyteller and troubadour Ben Fairlight explains “spiral change” – a process he describes as integral to every story and every product or company. Like a helix, the product remains the same, but its story is always evolving as the spiral journey goes on.
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