Feb
12
It’s a Bumpy Road to Advertising for Legal Marijuana, but Fortunes Will Be Made
Posted in: UncategorizedAbout two years ago, I was cutting through the lobby at Traction and saw our receptionist talking to a guy who had just walked in off the street. It seemed as if she didn’t know what to do with him. “Can I help you?” I asked him.
“I’m looking for an ad agency,” he said and handed me a business card that said Grassroots Cannabis. “I run the largest medical marijuana dispensary in San Francisco.”
Of course, the first thing out of my mouth was, “Look buddy, we’re not cheap. You got any money?” He threw out a six-figure number and, sensing a great creative opportunity, I said, “Alright, let’s talk.”
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