Hasta La Creative!

This is Renew Life’s first brand work from FCB Chicago, which became its agency of record in 2016, the same year the brand was acquired by Clorox. Online videos, print ads, and influencer promotion are included in the campaign, which appears set to be Renew Life’s biggest push in its 20-year history.

Huffman said she wants to help people start talking about gut health, a topic that doesn’t often come up for discussion in a positive way.

“Unfortunately, gut is such an unpleasant word. You don’t go ‘Yeah, let’s talk about gut health,'” she said. “Maybe [the campaign] can make it not such a yucky subject.”

Continue reading at AdAge.com