Is Most Recent Reddit Scandal a Red Flag for Marketers?


Ellen Pao, interim CEO of Reddit, issued an apology in r/announcements today in response to backlash that erupted after the firing of an employee.

The commotion began with the departure of Reddit employee Victoria Taylor, who managed the popular Ask Me Anything (AMA) subreddit. Tension built over the weekend, culiminating in 300 subreddits going private to protest the dismissal. By this afternoon, a petition calling for Ellen Pao’s resignation had gathered 187,000 signatures, 13,000 from its goal of 200,000.

Ms. Pao’s apology cited miscommunication and a “long history of mistakes” before proposing three steps: improved tools, a new moderator advocate and access to an older search function.

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