Apr
02
Is Change Coming to Ad Industry's Self-Regulation Policies?
Posted in: Uncategorized
Intending to give a decades-old system of self-regulation a shot in the arm, a group of corporate attorneys are set to release recommendations for changes to the advertising industry’s self-policing procedures.
Attorneys who practice before the National Advertising Division and represent some of the nation’s largest advertisers, including Sprint, General Mills and Johnson & Johnson, have been working — and they say arguing — since August on recommendations on how to improve the NAD and the National Advertising Review Board procedures.
“Sometimes it was an endless bitch fest,” said John Villafranco, a partner at Kelley Drye & Warren.
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