Hasta La Creative!

Since launching last fall, Facebook “Gifts” has been thrust into users’ consciousness by suggestions from the social network that they buy a gift for a friend who just started a new job or announced a pregnancy. But is anyone buying?

Born out of the company’s acquisition of the social-gifting startup Karma a year ago, Gifts lets users buy each other physical and digital goods, including Starbucks gift cards, Uber rides, bottles of wine and a subscription to the “jerky of the month” club, but it wasn’t mentioned during last week’s earnings call, suggesting it isn’t contributing much to the company’s top line.

Continue reading at AdAge.com