IPG's Michael Roth Throws Shade at Consulting Companies Competing With Ad Shops
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In a wide-ranging discussion at the 4A’s Transformation conference this morning, Michael Roth, Interpublic Group of Cos. Chairman-CEO, discussed industry hot buttons such as brand safety on YouTube, transparency and measurement issues on digital platorms and the incursion of consulting companies on agencies’ turf.
Mr. Roth, who talked about IPG’s “open architecture” structure, which gives clients access to all disciplines across its network, said he thinks consulting firms, like Accenture, are trying to get into advertising “because their own business isn’t doing particularly well.”
He added that while they are already working with the C-suite, the consulting firms aren’t going to come up with iconic creative campaigns. “You need special individuals on the creative side, and frankly, I don’t see those individuals working at an Accenture,” he said.
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