Jan
21
IPG’s Lowe Acquires Global Digital Agency Profero
Posted in: UncategorizedIn the latest play by a holding company to snatch up a global digital shop, Interpublic Group of Cos.’ Lowe and Partners has acquired Profero.
Lowe will absorb the global agency, which has about 550 staffers, and rebrand it as Lowe Profero. The addition will boost the Lowe network to over 5,000 employees around the world.
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