Intuit’s B2B Big-Game Foray Paying Off
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After initial positive feedback of its first B-to-B Super Bowl ad spot, which highlighted a small business over the company itself, Intuit and its agency RPA are plotting what’s next as both embark on uncharted waters.
RPA has been Intuit’s agency of record for nearly two and a half years. Intuit, known more for marketing its consumer brands such as TurboTax and Quicken, is now focusing on building awareness for QuickBooks and getting businesses to make it the platform of choice for all small businesses. As such, it needed to “go big.”
“Intuit has never had the burst of exposure and positive name recognition than we have had in the past six months,” said Intuit’s VP-marketing, small business division, Ken Wach. “We now know we can do this kind of stuff, we can say with confidence ‘what’s next?” That will come to light over next couple of months.”
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