Interpublic Group PR Agency Golin Appoints Three CEOs
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After serving as CEO of Interpublic Group’s Golin for 13 years and working at the agency since 1986, Fred Cook will shift to the role of chairman as the shop moves to a new leadership model next year with three chief executives.
On Jan. 1, 2017, Matt Neale, president of Europe, Middle East and Africa and co-president of New York; Gary Rudnick, president of Americas; and Jonathan Hughes, international president, will take on the positions of CEO+Vision, CEO+Operations and CEO+International, respectively. The trio will report to Mr. Cook on people and client matters, and IPG’s CFO Frank Mergenthaler on financial and operational issues.
The CEO+ concept emerged from Golin’s six-year-old g4 structure that divides employees into four specialist categories, including explorers, formerly known as strategists (insights and analytics), catalysts (account management and execution), connectors (media and social engagement) and creators (content development and conceptual ideas).
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