Intermarche, Gun Sense Campaigns Take Top Honors at D&AD Global Impact Awards
Posted in: Uncategorized
“We’re in a post-CSR environment in which businesses are now acutely aware that consumers are demanding ethical, as well as financial, value from their products and services,” said D&AD CEO Tim Lindsay. “Tokenistic projects no longer hold any weight for customers: Global industry cannot afford to neglect the imperative that their bottom line must now be driven by purpose as well as profit.”
Jamie Oliver and Richard Curtis led juries that included David Droga, creative chairman, Droga5; Anthony Casalena, CEO, Squarespace; Alex Dimiziani, Airbnb marketing head for Europe, Middle East and Asia; Andrea Bastiani Archibald, chief girl expert, Girl Scouts of America; and One Young World Founder Kate Robertson.
In addition to the two Black Pencils, there were 20 White Pencil winners and 87 Pencils in total.
Post a Comment