Intel/Toshiba Launch Third Social Film Experience, ‘The Power Inside’
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All those mustaches you’ve seen cropping up on the upper lips of men everywhere aren’t just a case of fashion gone wrong. If Intel is to be believed, it’s a sign of something more sinister: an alien invasion.
That’s the basis of Intel and Toshiba’s third social-film campaign, “The Power Inside,” set to be launched in August by Pereira & O’Dell. The agency has won accolades for the last two “Inside” experiences, including winning big at Cannes as well as picking up a Daytime Emmy, for last year’s “The Beauty Inside.”
But while 2011’s “The Inside Experience,” directed by “Disturbia” director A.J. Caruso and last year’s “The Beauty Inside,” by “Crazy/Beautiful’s” Drake Doremus were both slightly serious pieces of work, “The Power Inside,” which will be directed by Will Speck and Josh Gordon (“Blades of Glory”) is a little more lighthearted.
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