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There’s still no advertising on Instagram, but a new photo-tagging feature offers marketers new tricks to vie for users’ attention.

Dubbed “Photos of You,” the feature lets you tag other Instagram users, whether they’re people or brands, directly in photos. It functions similarly to photo tagging on Facebook, Instagram’s corporate parent. Previously, Instagram users who wanted to link another user to their photo would take the Twitter-like approach of @-mentioning them in the attached text.

The key difference is that tagging will now create an archive of photos that can be viewed on any user’s profile — provided they’ve granted permission for them to appear there. Wary of the blowback Facebook has been subject to over the years because of party photos inadvertently becoming visible to parents and prospective employers, Instagram has built controls into “Photos of You” that let users manually choose which tagged photos will be visible to others.

Continue reading at AdAge.com