Instagram's First Global Stories Campaign Keeps the Heat on Snapchat
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In the first global campaign for its Stories platform, Facebook’s Instagram app is celebrating the diversity of expression among its users by showcasing epic occasions next to more casual moments.
The campaign, which began in Philadelphia, Milan and Cologne on Monday, was created in partnership with Wieden & Kennedy Amsterdam. It includes 15-second films, out-of-home installations and digital and mobile assets. Instagram works with Mindshare on media.
“We’ve been known as a place that highlights those special moments you want to remember, and then seven months ago we launched Instagram Stories and suddenly we saw a change in how 150 million people express themselves every day,” said Taj Alavi, head of brand marketing at the Facebook-owned app. “We moved from highlights and the epic to silly, casual, funny moments and sides of people we’d never seen before on the platform.”
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