Sep
30
Insights From Some of the Industry's Mad Men and Women
Posted in: Uncategorized
During an Advertising Week session on Thursday called Mad (Wo)Men Live, industry leaders from DDB Worldwide, CP+B, Horizon Media and Canvas Worldwide took the stage to share their insights and visions on the industry.
Check out some of these industry veterans’ thoughts on leadership, diversity and the state of the advertising industry below.
Lori Senecal, Global CEO, CP+B: Creating a succession or series of high-impact moments that live up to a brand’s promise ends up being more engaging for consumers and gets around that clutter issue.
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