Inside the Ford division charged with making good on its EV plans
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Ford is building its electric vehicle future from an old garment factory in urban Detroit. The space, located in Motor City’s historic Corktown neighborhood, is home to Team Edison, a 55-person unit the sole job of which is to make good on the automaker’s $11 billion promise to bring 40 electrified vehicle models to market by 2022. The office is part of a new urban campus Ford is developing to lure young talent.
Ford has “literally thousands of people working on electrified products,” says Mark Kaufman, Ford’s global director of electric vehicle marketing and distribution. “But this group lives electric vehicles 24/7.”
Ford has yet to detail its marketing and launch plans for the EV onslaught, which will include a model inspired by its iconic Mustang nameplate. The vehicle “is going to go like hell,” Ford Executive Chairman Bill Ford boasted last month at a Crain’s Detroit Business lunch. “When we first started talking about electrification, there was this thought that there had to be a tradeoff: It was either going to be green and boring and no fun, or really exciting but burn a lot of fossil fuels,” Ford said, according to a report in Automotive News. “Electrification has come to the point that you can do both.”
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