Sep
07
Inside Activision's Plan to Make Its Gaming League the Next ESPN
Posted in: Uncategorized
Players on headsets exchange strategy as two teams fire away at each other through the rubble of a virtual city. Thousands of video-game fans in an arena cheer as the clock ticks down to the five-minute finish.
“The nerves have got to be kicking in now,” an announcer says in a nearby booth.
The “Call of Duty” World Championship played out last weekend in Los Angeles and delivered an $800,000 prize to the first place team EnVyUs. The event’s promoter, Activision Blizzard, is the largest independent maker of video games in the U.S. Now, it’s trying to dominate the emerging business of professional video-game play by developing leagues, hosting tournaments and airing them live on its own online channel.
Post a Comment