Apr
11
ING Rebrands U.S. Operations, Drops Orange Lion Logo
Posted in: Uncategorized
Say goodbye to the orange lion.
As part of its plan to become an independent company, the stateside division of Dutch multinational ING Group is getting a new identity. Going forward, it will be known as Voya and will drop its iconic logo.
ING U.S –which is the U.S. retirement, insurance and investment management arm of its parent– filed for an initial public offering in November, one of several divestitures of overseas operations by its Amsterdam-based parent, ING Group. In February 2012, ING Group sold online bank ING Direct USA to Capital One, which was rebranded Capital One 360.
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