Hasta La Creative!

The visuals of that new INfluencia campaign use paraeidolia, a process of illusion, to immerse us in the soul of this abandoned spirit. The interior of an abandoned house is a symbol of this. Confusing images, because each room gives the strange impression of entering an empty soul. Two windows become the illustration of an inert gaze. Unoccupied, the gaze reflects wandering. The one we don’t want to face. The one we’re afraid of. A puddle or a degraded wooden plank is reminiscent of blissful mouths. The whole describes a frozen portrait. The one who has disconnected from the present and will not face the future.