Oct
14
Increased Spending on Hispanic Ads Boosts Marketers’ Revenue, AHAA Survey Says
Posted in: UncategorizedMarketers who spend heavily on Hispanic media are seeing their revenue grow faster than those that don't, according to a new analysis by the Association of Hispanic Advertising Agencies. For advertisers who allocated 14.2% — the percentage of adults who are Hispanic in the U.S. — or more of their ad budgets to Hispanic marketing, that Hispanic allocation explains about half of the variance in their revenue growth over the last five years, the study found (www.ahaa.org).
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