In Wake Of New CMO, Intel Launches Creative Review
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Intel is holding a review for its creative business, Ad Age has learned.
The move comes after Intel hired Steven Fund as its new chief marketing officer in May. Prior to his appointment at Intel, he was senior VP-marketing at Staples. The review is being handled internally by Intel, and the marketer reached out to a small number of agencies, according to people familiar with the matter. Venables Bell & Partners has been handling the creative, and it’s believed that the shop is participating in the review. Venables declined to comment. Intel did not respond to a request for comment.
Venables was named lead global agency back in 2009. The marketer switched its agency approach for a couple years after that, moving to a jumpball setup. DDB handled some big campaigns during that time, though the shop does not currently work with Intel. Last summer, however, Venables became lead agency again, starting with the launch of Intel’s “Look Inside” campaign.
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