Hasta La Creative!

The Energizer Bunny has a new, slimmer look and like similarly styled models — has taken to the runway at New York Fashion Week as the brand prepares to show off the first work of new agency Camp & King.

As part of what Energizer Chief Consumer Officer Michelle Atkinson calls a “Bigger, Better, Bunnier” effort, the brand’s long-running “Keep Going” tagline also is getting a tweak to “Still Going!” The idea is to reinforce its lengthy heritage and long-lasting batteries, she said.

The new bunny has slimmer facial features meant to look more expressive. He’s less fluffy, and as a result more flexible. And Ms. Atkinson intends to take him more places. Certain things, such as the sunglasses, flip flops, drum and pink fur remain very much the same, albeit the last is meant to look “a little more realistic.”

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