In Super Bowl commercial, Pepsi takes on the old question, 'Is Pepsi OK?'
Posted in: Uncategorized
Pepsi is embracing its challenger-brand status with a Super Bowl ad that pokes fun at the habit of people ordering Coke at restaurants.
The 30-second spot, released today, stars Steve Carell going a bit apoplectic when a women in the booth next to him orders a Coke, prompting the waiter to ask, “Is Pepsi OK?” That is, of course, an oft-repeated line in soda-serving venues across the country, and it has been for years. Now, Pepsi is using the ad to fight back.
“Pepsi is more than OK,” Carell says in the ad, before tossing it to Lil Jon, who delivers his signature “okayy” catchphrase. Then Cardi B storms in the diner, and the woman in the booth converts to Pepsi. Pepsi had earlier teased the appearances of the three stars in the spot, which is by Goodby Silverstein & Partners.
Post a Comment