In Shocking Upset, RadioShack Wins the Super Bowl


Dear Ad Review reader,

I get it. You’re angry. I did not like your favorite ad. Or I liked an ad that was totally stupid. Or, worse, I trashed an ad that you personally worked on. On top of that, I totally missed that ad. And that other ad. And two other ones. And what about Ford?

Here’s the deal. Ad reviewing, like any other reviewing, is subjective. And for the Super Bowl, it’s even more nebulous. Because what makes a good Super Bowl ad doesn’t necessarily make a good ad-ad. There are different expectations.

Continue reading at AdAge.com

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