In new ad, 'Game of Thrones' White Walkers aim to enslave mankind with Google Chromebook
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The latest ad campaign from Google Chromebook is as cold as ice.
The company is tying HBO’s popular “Game of Thrones” series with its Pixel Chromebook, a hybrid laptop squarely positioned to compete with similar products such as Microsoft Surface. A new ad plays to the tune of Foreigner’s “Cold as Ice,” and features one frozen Night King who uses Google Slides software similar to Powerpoint to coordinate an attack with his undead army against the fictional world better known as “The Realm.”
As it turns out, enslaving mankind requires “onboarding new recruits because in Game of Thrones, they are constantly having to build new things,” Aude Gandon, global brand director for Chromebooks at Google, says. “The Chromebook shows amazing tools of collaboration with Slides, from writing them together and leaving comments which was key for us.”
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