In Middle of Cadillac Pitch, General Motors Hires Campbell-Ewald Exec
Posted in: UncategorizedIn a surprise move, Caddy’s tapped a new marketer from Campbell-Ewald.
Steve Majoros, managing director at the Detroit-based agency, has been hired by General Motors to serve as director of global Cadillac marketing, Advertising Age sibling Automotive News reported Friday.
The move was initiated by Cadillac chief Bob Ferguson, who is expanding and shuffling his executive team in a bid to speed up the luxury brand’s international growth. Mr. Majoros, 47, has been tapped to take on many of the duties previously handled by Don Butler, head of Cadillac’s U.S. marketing since March 2010. But in addition, Mr. Majoros will take on global responsibilities. has been reassigned as vice president of global strategic development for Cadillac, a newly created position. Both Messrs. Ferguson and Majoros will report to Mr. Ferguson.
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