In Media Terms, Think of the NRA as the New Scientology


The ongoing backlash against the National Rifle Association, with big marketers including Best Western, Delta Airlines and MetLife breaking ties with the pro-gun group, is prompting some strange feelings of dj vu.

The NRA may be a sui generis advocacy group, but the way the media narrative surrounding it has suddenly flipped has some eerie parallels if you look to other fields. Namely, entertainment and religion.

The familiar “flip” here is basically: Seemingly all-powerful group, unstoppable for decades, is suddenly, possibly, no longer all-powerful.

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