Hasta La Creative!

Aashi Bhaiji, 22, is a Visual Designer based out of Bangalore. She has always been fascinated by how design constantly impacts and enriches the quality of life. It is this idea that encourages her to craft holistic, human-centered, delightfully simple and enjoyable experiences. For her, dance and outdoor activities keep her creative and she loves to bring fun ideas from them into her work.

She’s always up for some amazing conversations over coffee, loves clean workspaces and enjoys listening to music while working

Why are you a Graphic Designer?
I chose visual communication as my specialization in college. Communication design has helped me solve a problem or visualize my idea through a medium of my choice. Be it though film, photography, animation, a poster, book, illustrations, an infographic, a physical space to even an app or a website; it has helped me look at a problem from a broader lens and focus on delivering it’s essence / solution / message in the best possible way

Did you attend school for fine art or design?
Yes, I’m doing my Bachelors in Design. I graduate June 2020.

You have a distinct style of Design. How long did it take you to develop
your style?
I’m still developing my style as I grow and learn more. Yes, I love and practice minimal and clean visuals. My internship experiences and watching other designers has added to my perception of design aesthetics.
In the end, I think designers should be able to adapt to any style depending on the problem they’re solving and what the users need!

How did you focus so much on graphic illustrations? When did you realise you loved doing it and wanted more of it?
The first year was a foundation course in design school where I was exposed to the different design fields and what skill sets each would require. While doing assignments, I saw myself liking and naturally gravitating towards the ones that required more visual thinking and execution. From playing around with colours, typefaces, layouts and telling stories, I loved it all! I think that’s when I knew visual communication was my cup of tea.

Were there any particular role models for you when you grew up?
My parents.
I get my artistic side from my mom and my logical reasoning side from dad. They both teach me to stay curious, hungry and find opportunities to learn. They taught me how to see the beauty in the everyday ordinary and appreciate it

When did you start freelancing?
I’m not freelancing yet. I did internships during my college summers.

Was there any time when you wanted to quit graphic design?
Nope!

How do you market yourself?
I haven’t and don’t do that yet. My work is on my behance and I upload on instagram sometimes.
https://www.behance.net/AashiBhaiji

Any other Indian graphic designers who you admire?
Ray and Keshavan, Chaya Prabhat

Mac or PC?
Mac!

What’s your Twitter Handle? Instagram?
@AashiBhaiji on Twitter and Instagram