In Attempt to Head Off Apple, Samsung Lets Consumers Test-Drive Smart Devices
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Samsung is deploying another weapon in its ongoing effort to jostle Apple from the top of the U.S. smartphone market.
Starting on July, shoppers in five U.S. cities can visit a Samsung pop-up store and leave with a device, free of charge. The initiative is partly a marketing bid to convince smartphone and tablet owners to switch to Samsung. It’s also a chance for the Korean manufacturer to make consumers comfortable with its growing hardware aresenal, which includes smartwatches and fitness-trackers.
Participants can take the products — the Galaxy 5S or Note3 smartphones; the Gear smartwatch; and the Gear Fit wrist device — for a 21-day spin. (They must first put down a refundable $350 deposit.) Samsung quietly launched the giveaway program in lower Manhattan in late May, at its “Galaxy Studio” display store. Now, the program is extending to Dallas, Houston, Los Angeles and Santa Clara, Calif.
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