In a Summer of Juiced Balls, the MLB All-Star Game Fails to Take Flight
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Major League Baseball on Tuesday avoided setting another unenviable record, as Fox’s coverage of the 88th annual All-Star Game delivered slightly stronger ratings than last year’s dismal results.
According to Nielsen live-plus-same-day data, the American League’s 2-1 victory over the National League averaged 9.28 million viewers and a 5.5 household rating, and while those numbers were up marginally compared to last year’s historically low draw of 8.71 million viewers and a 5.4 rating, they were still far from encouraging.
Not only did Tuesday night’s results mark the second time a Midsummer Classic has averaged fewer than 10 million viewers, but in keeping with the ongoing greying of baseball, many of those who did tune in were a bit long in the tooth. The median age of the viewers who watched the game was 56 years, up from 54.6 years in 2016.
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