In a Bid to Pick Up the Pace, the NFL Will Kill Off Everyone's Least-Favorite Ad Break
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Months after kicking the tires on a modest reduction of in-game commercial stoppage, the NFL on Wednesday said that it is working with broadcasters on a scheme to restructure the ad pods in all future televised contests.
In an email to fans dated March 22, NFL commissioner Roger Goodell said the league is looking to cut down on some of the more egregious instances of “dead time” that have contributed to football’s recent broadcast bloat. Last season, the average running time for an NFL game was three hours and 12 minutes, which marked an increase of five minutes per game compared to the 2014 average.
To that end, the NFL hopes to put the kibosh on one of football’s most exasperating disruptions, which arrives whenever a post-scoring kickoff is sandwiched between two ad breaks.
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