Hasta La Creative!

Imax has hired TBWAChiatDay Los Angeles as its global creative agency to help the entertainment company tell its brand story.

The Omnicom agency won the business following an internally led competitive review, which followed on the heels of Imax changing up its marketing leadership team last summer. Denny Tu joined the company as executive VP of global brand and creative, one month after JL Pomeroy came onboard as the new CMO.

TBWA’s global reach, and its understanding of the Imax brand and its commercial challenges, among other things, helped the agency beat out competitors in the review, Tu says. Imax had worked with Mistress on global creative since the end of 2015 and the relationship ended in the middle of 2016.

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