Oct
01
Ikea's gently eccentric 'floating beds' ad hits the spot – whether you get it or not
Posted in: UncategorizedThe man who started Ikea, Ingvar Kamprad, was well stocked in the religious zeal department. He had a mission to create a better life for the many, and you have to admit there’s something rather wonderful about that. It certainly explains the derivation of Ikea’s campaign line “The wonderful everyday”.
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