Ikea: ThisAbles
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Media, Design, PR
IKEA
Ikea Israel, in collaboration with Milbat and Access Israel, two Israeli NGOs that specialize in helping to improve the quality of life of people with disabilities, have launched a new campaign, ThisAbles, that allows anyone to 3D print a range of add-ons that simply and easily convert Ikea furniture and accessories into disability-friendly products.
Advertising Agency:Mccann, Tel Aviv, Israel
Creative Directors:Sigal Abudy, Nadav Pressman, Eldad Weinberger, Adrian Botan, Catalin Dobre
Copywriters:Iftach Sarig, Elder Yusupov, Idan Kravitz
Art Directors:Dana Moshkowitz, Kfir Peretz
Client Service:Bat-El Assaying, Sapir Zaguri, Michal Popov
Digital Team:Eddi Goldenberg, Oded Lavie, Mietal Zeevi, Gili Raz
Production Managers:Emmanuelle Raz, Neva Zerach
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