Jul
29
IHOP Switches IPG Agencies, Hires Campbell Ewald L.A.
Posted in: Uncategorized
IHOP is hungry for another Interpublic Group agency’s creative approach.
The pancake chain has picked Campbell Ewald L.A. as its new creative agency, replacing Dailey L.A. after a four-year run.
“Those years with Dailey took our work very far forward. It was time to build on that success and pause and think about what’s the best way to take it onto the next level,” Kirk Thompson, senior VP-Marketing, IHOP Restaurants, said in an interview. “We needed to do everything we were doing well at warp speed.”
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