IHeartRadio Enlists Talk in Battle for Streaming Listeners


Music has been the focus so far for major streaming audio players like Pandora and Spotify, but Clear Channel’s iHeartRadio is now trying to gain new listeners by embracing talk as well.

Its new iHeartRadio Talk is offering listeners thousands of “audiosodes” from The Huffington Post, Mashable, Ryan Seacrest, Wall Street Journal and Univision as well as ABC shows including “Good Morning America,” “Jimmy Kimmel Live” and “The View.” The service will also include “Daily Pulse,” a customizable talk channel.

Like its custom music stations, which were introduced in 2011, the talk service will let users indicate their preferences as tracks automatically play by hitting a “thumbs up” button or “thumbs down” to skip to something else. Unlike with music, however, talk listeners will be able to rewind and won’t face limits on the tracks they skip.

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