Apr
13
iHeartMedia is Tripling its Branded Podcast Content
Posted in: UncategorizedMarketers are finding new ways to connect with listeners in audio. One option growing in popularity, particularly with media company iHeartMedia, is branded podcasts. iHeartMedia hopes to grow the output of its branded content podcast studio–which launched in 2018 and now has about a dozen staffers–from 10 branded podcast shows to 30 by the end…
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