IHeartMedia and Advertising Age to Launch 'Tagline' Podcast
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Before John Legend took the stage during an Advertising Week event in New York hosted by iHeartMedia and the Ad Council last night, iHeartMedia Chairman-CEO Bob Pittman announced the upcoming launch of a podcast in partnership with Advertising Age.
“Tagline,” as the podcast is called, will hand the microphone over to the most creative people in the businesses of advertising, marketing and communications and is meant to give listeners an insider’s perspective on what the world that influences pop culture is really all about. The series will air twice a month on Advertising Age and iHeartRadio and feature a rotating series of industry people tackling everything from the most pressing questions to the most annoying trends.
“We are excited and a little scared to turn the mic over to our friends in advertising, to create the most honest, inspiring and entertaining dialogue on the industry,” said Gayle Troberman, chief marketing officer of iHeartMedia. “Radio, streaming and podcasts are all up significantly year over year, so the time is right to create an original audio series for the advertising community. We suspect there will be no shortage of talent or opinions to keep the content and listeners flowing.”
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