Jan
30
If you're going to focus on one thing this year, make it audio branding
Posted in: Uncategorized
As a brand marketer, this is the year to set your sights on defining and refining your brand’s audio presence.
Why?
In addition to the fact that audio has a significant effect on brand perception, consider also that audio is second only to video as a consumer’s preferred format for content. The average American consumes five hours of video each day and two hours of audio content. More than ever, brands must leverage the audio (or audio-visual) medium to reach consumers.
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