Hasta La Creative!

If I knew then what I know now is a series of bylines from small agency executives about the lessons they learned in building their shops.

Early on when I started AHA, I made the mistake of hiring people who were more like me and my partners, and I failed to understand the true value of diversity. And by diversity I don’t mean only race and gender, although those play a role.

Personal history. Educational background. Activities. Interests. I was looking for the cultural “fits” instead of seeking out cultural “adds.” And that meant our business became more of a tribe than a team.

Continue reading at AdAge.com