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If the U.S. government declares that dietary cholesterol is no longer worrisome, there is one clear winner: The egg industry. But beyond that, the food-marketing implications get a little greasy.

Some marketing experts say “no cholesterol” claims don’t resonate like they used to do. But more new food products are carrying such claims, according to one research group, suggesting that plenty of people still care.

Brands might have to take a fresh look at cholesterol claims if federal agencies act on a revised cholesterol recommendation recently put forth by the Dietary Guidelines Advisory Committee.

Continue reading at AdAge.com