Identify-Theft Victim? Just Forgetful? Discover Touts New Easy Freeze-and-Unfreeze
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Discover Card presents a handy freeze-and-unfreeze feature perfect for both its hard-partying and forgetful customers (not to mention victims of credit card theft). Diddy’s DeLen Tequila makes a rollicking TV debut. And the North Face’s #ITrainFor campaign gets sentimental — athletes climb mountains, train at the gym, laugh, cry and sweat — all while wearing North Face fleeces and moisture-wicking V-necks.
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