ICYMI: Data Brokers Get Slammed by ’60 Minutes’
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The marketing-data industry got a swift kick in the gut from mainstream news outlet “60 Minutes” last night. The CBS magazine show called the data broker industry “a much greater and more immediate threat to your privacy” than “government snooping and bulk collection and storage of vast amounts of data.” And, continued reporter Steve Kroft, corporate data collection is “coming from thousands of companies you never heard of.”
Many in the data industry last week steeled themselves for a show they expected to paint their practices in a negative light. The Direct Marketing Association contacted Advertising Age last Wednesday suggesting the segment would probably air during the March 9 broadcast, noting the nearly-100-year-old trade group would have comments regarding the show after it ran.
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